For SUNNYLiFE’s Sunkissed campaign, we executed and implemented their go to market strategy with a focus on social first.

The social media go-to-market strategy showcased a mix of influencer content, BTS campaign content and curated mood boards for each capsule.

In addition to this, we curated a persona and tone of voice for each capsule centred around a brand muse. Seamlessly integrating creative direction, copy writing and marketing strategy.

• Creative Direction

• Brand Marketing

• Brand Persona Document

• Tone of Voice

• Video Editing

• Graphic Design

• Social media

• Paid marketing channels