Smiley 50th birthday
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Working closely with Smiley we developed the SUNNYLiFE x Smiley's 50th birthday limited edition campaign, featuring 50 exclusive collaborations to celebrate this milestone.
Using Adobe After Effects, we animated the iconic Smiley 50th Icon, meticulously crafting each coin to simulate a cascading effect of hundreds of falling coins. This animation was adapted into an animated GIF for EDMs, social media content, and integrated seamlessly across the digital marketing campaign across SUNNYLiFE's global e-commerce platforms.
This project showcases our ability to blend creativity and animation with digital marketing strategy, delivering engaging visual content that enhances brand presence and story telling. -
E-commerce website
EDM's
Social media
Paid marketing channels
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High quality image retouching
Animation
Creating within strict brand guidelines
Optimising digital assets for various platforms.