We had the privilege of assisting leading lifestyle brand R.M.Williams with the roll out of their Grab Life By The Tugs campaign. Executing their go to market strategy with a focus on social media, paid digital and competition landing pages.

This campaign was centred around a brand activation where customers had the opportunity to grab an iconic ‘tug’ off the wall. Attached to the tug were a variety of prizes from; R.W.Williams wardrobe to heart thrilling experiences like sky diving and helicopter experiences.

Influencers were briefed to head in store, grab an outfit and a pair of boots before heading off to undertake their bucket list experience of choice. The content captured, anchored the paid advertising and organic social media content strategy in the lead up to the activation in Sydney’s Pitt St Mall.

• Graphic Design

• Video Editing

• E-commerce Website

• Social Media

• Paid Marketing Channels